Practical workshop: How to analyze and improve your ad campaigns using Google Analytics

Google Analytics is one of the most powerful tools any business person can apply to better understand, what’s working for their business online and where to focus their attention to maximize growth.


In this introduction to Google Analytics, we’ll walk you through the basics of Google Analytics. 


  • The basics of Google Analytics
  • Who your visitors are and where they’re coming from
  • What actions your visitors take on the site, what the results of those actions are
  • How to analyze and find insights to improve business decisions


Webinar date: May 15th

Webinar time: 16:00 (London time)


Sofia Mostovaia, Google, Measurement & Attribution Solutions Consultant, gTech

Igor Konovalov, eLama PPC Expert


See you soon!

Past webinar recordings

  • Webinars 195

    Deep Dive Into Google Ads Display Network Campaigns - Webinar Recording (28 August 2019)

    Learn more about Google Ads Smart Display Campaigns, Responsive display ads and more in our latest webinar!

  • Webinars 412

    How to Start Advertising on Facebook - Webinar Recording (18 June 2019)

    In this webinar recording, you will learn how to advertise on Facebook and get tips on best practices from our Facebook partner. As a bonus, our eLama PPC expert will share with you how you can manage and optimize your Facebook advertising with eLama tools and services.

  • Webinars 325

    How to start freelancing as a search marketing specialist?

    This webinar recording will be the most useful for PPC professionals. But it's also relevant for begginers as we cover universal freelancing issues.

Go to all