Practical workshop: How to analyze and improve your ad campaigns using Google Analytics
Google Analytics is one of the most powerful tools any business person can apply to better understand, what’s working for their business online and where to focus their attention to maximize growth.
In this introduction to Google Analytics, we’ll walk you through the basics of Google Analytics.
- The basics of Google Analytics
- Who your visitors are and where they’re coming from
- What actions your visitors take on the site, what the results of those actions are
- How to analyze and find insights to improve business decisions
Webinar date: May 15th
Webinar time: 16:00 (London time)
Speakers:
Sofia Mostovaia, Google, Measurement & Attribution Solutions Consultant, gTech
Igor Konovalov, eLama PPC Expert
See you soon!
Past webinar recordings
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Deep Dive Into Google Ads Display Network Campaigns - Webinar Recording (28 August 2019)
Learn more about Google Ads Smart Display Campaigns, Responsive display ads and more in our latest webinar! This practical workshop was run on 28 August 2019.
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How to start freelancing as a search marketing specialist?
This webinar recording will be the most useful for PPC professionals. But it's also relevant for begginers as we cover universal freelancing issues.
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Practical workshop: How to analyze and improve your ad campaigns using Google Analytics
Learn how to start tracking conversion rates and what data you need to analyze in order to improve them. You will be able to confidently use Google Analytics to measure and evaluate the performance of your marketing campaigns.