UTM Builder

This tool allows you to easily add UTM parameters to URLs so you can track traffic from any source. You can set your own source or select Google Ads, Facebook Ads or Instagram Ads.


Enter your email to start adding utm parameters for free

Invalid email address
Invalid email address

The email address has been saved. You can add parameters. Start

What are UTM parameters used for

  • UTM parameters allow us to track where the traffic comes from — ad campaigns, organic search, social media, email marketing, etc.

  • UTM parameters help us to evaluate the performance of advertising campaigns: which ads, ad creatives, calls to action bring more conversions.

  • Using UTM parameters, we can estimate how our content published on third-party websites performs.

Learn more about UTM parameters