Paid search

We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.

Google Smart ads are fundamentally different from Google search ads. Google uses machine learning and automated processes to decide the best options for your campaign, taking care of all the variables for you.

In this free webinar, we will walk you through the basics of Google Search ads and create a Google search campaign via eLama, which simplifies search ad creation.

Learn how to select the goods that will fall under the discount and how to prepare your ad campaigns for Black Friday.

Two ways of campaign creation with Google Adwords Editor.

In this article, we'll take a look at Google responsive search ads, what they can do for your business and how you can set them up the right way.

We are pleased to announce an all-in-one solution for paid ads which covers all the way of online advertising management starting from ads creation and finishing with the reporting.

eLama will take care of your Facebook Ads and Google Ads campaigns, stopping your ads or notifying you via email when the specified conditions are met. This way you can focus on other important things.

In this article, we cover all Google Ads campaign types: learn more about ad formats, placements and available options.

In this article, we cover top tips on how to calculate and boost the conversion rate for your business.

Some people have trouble with the evaluation of their advertising campaigns. This article will give you an overview of the most useful metrics you must track to succeed!

PPC (pay-per-click) advertising is an invaluable marketing type of internet advertising where advertisers place their ads on some platform and pay this platform only when the ad is clicked.