Paid search
Search results: 23 articles by tag
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Free eBook: How to Put Together a Digital Advertising Mix for SMB Clients
We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.
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Google Smart Campaign vs. Google Search Campaign — How to Create a Smart Campaign for Search, and Is it Worth Using?
Google Smart ads are fundamentally different from Google search ads. Google uses machine learning and automated processes to decide the best options for your campaign, taking care of all the variables for you.
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Webinar Recording: How to Create Highly Effective Search Ads with eLama Platform
In this free webinar, we will walk you through the basics of Google Search ads and create a Google search campaign via eLama, which simplifies search ad creation.
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How to Prepare Your Black Friday Marketing Strategy
Learn how to select the goods that will fall under the discount and how to prepare your ad campaigns for Black Friday.
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How to Create a Search Ad Campaign in Google Using Excel and Google Ads (Adwords) Editor
Two ways of campaign creation with Google Adwords Editor.
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Google Responsive Search Ads: How They Work and How to Set Them
In this article, we'll take a look at Google responsive search ads, what they can do for your business and how you can set them up the right way.
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Complex Solution for Paid Ads: New Features and New Opportunities
We are pleased to announce an all-in-one solution for paid ads which covers all the way of online advertising management starting from ads creation and finishing with the reporting.
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Set Up Automated Rules for Facebook Ads and Google Ads to Avoid Budget Overspending
eLama will take care of your Facebook Ads and Google Ads campaigns, stopping your ads or notifying you via email when the specified conditions are met. This way you can focus on other important things.
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Google Ads Campaign Types
In this article, we cover all Google Ads campaign types: learn more about ad formats, placements and available options.
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What's a Good Conversion Rate and How to Boost It
In this article, we cover top tips on how to calculate and boost the conversion rate for your business.
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Simple Marketing Formulas: ROI, ROAS, Break-Even ROAS
Some people have trouble with the evaluation of their advertising campaigns. This article will give you an overview of the most useful metrics you must track to succeed!
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The Ultimate Guide to PPC Ads
PPC (pay-per-click) advertising is an invaluable marketing type of internet advertising where advertisers place their ads on some platform and pay this platform only when the ad is clicked.