Google Analytics

UTM parameters as a tracking option are an absolute must for any online business, especially ones that run paid ad campaigns. In this article, we’ll learn what UTM tags are, why they are needed and how you can create them.

Using UTM parameters in your URLs is one of the simplest ways to track the efficiency of your newsletters, social and paid traffic performance.

In this article, you will learn how to explore google analytics to start monitoring your website analytics in quick and simple ways that will not only help you audit the loop holes in your in your activities but it will also lead you towards strategy building.

In this article, we explain what is a good bounce rate and provide you with 8 proven ways to reduce bounce rate.

In this webinar, Krisztina Gyorffy from Google will talk about Google Local Campaigns - an easy and effective way of connecting online users with offline stores. Enjoy!

Holidays are an awesome opportunity to significantly boost sales. In this webinar, you will be able to ask Odolena Kostova, Product Specialist from Google, how to prepare your Google Ads holiday campaigns!

In today's fast-moving world only those who evolve have chances for success. In this article, you will learn how marketing changes day by day and what are the major trends in this market.

YouTube Masthead on TV screens, adaptive anchor banners by Google, commercial links in TikTok and much more in our monthly digital news digest!

eMarketer found out which ad format is the most annoying, Google introduces new medical treatment ad restrictions, Facebook announces new features and much more in our monthly digital news digest.

Google Assistant instead of Voice Search, account map for Google Ads account and new restrictions from Tweeter. Find more digital marketing news in this digest!

Learn how to remarket with Google Ads and reach the right customers with the right message at the right time

Learn how to start tracking conversion rates and what data you need to analyze in order to improve them. You will be able to confidently use Google Analytics to measure and evaluate the performance of your marketing campaigns.