1 April 2020
Google introduced Display & Video 360 API and simplified the process of ad appeals, Facebook introduced new “Experiments” feature in Ads Manager. Find more news from the world of digital marketing in this digest!
13 March 2020
In this article, you will learn the basics of social media advertising. We will go through the most popular formats, ad types and find out how much does it cost!
2 March 2020
New requirements for a Google Partner Badge, IGTV monetization and direct website links from TikTok! Find more news from the world of digital marketing in this digest!
28 February 2020
Setting up a retargeting campaign is not as complicated as it seems at first glance. In this article, we will discuss how to set up a retargeting campaign on Facebook from scratch.
20 February 2020
Facebook advertising can significantly boost your business' growth, but you need to know the rules of the effective ad creation. In this article, we will tell you how to create an effective Facebook ad and avoid common mistakes!
3 February 2020
Popular Products and new Collections' features by Google, a new advertising unit on Twitter and much more in our monthly digital news digest!
21 January 2020
In this article, Kosta Naichukov from eLama will explain what is remarketing, why it can be useful and what types of remarketing exist!
17 January 2020
In this webinar, Igor Konovalov from eLama will tell you how to run effective advertising campaigns without an agency or a marketing team.
13 December 2019
In today's fast-moving world only those who evolve have chances for success. In this article, you will learn how marketing changes day by day and what are the major trends in this market.
6 December 2019
Holidays are coming! eLama experts prepared a Holiday Marketing Guide in order to help you to boost sales during holidays. Check it out!
3 December 2019
YouTube Masthead on TV screens, adaptive anchor banners by Google, commercial links in TikTok and much more in our monthly digital news digest!
15 November 2019
In this webinar, LinkedIn expert AJ Wilcox and eLama Marketing Manager Alex Knizhnikov will tell you about the main differences between Facebook Ads and LinkedIn Ads. Moreover, you will learn what business is the best fit for each platform.
11 November 2019
Learn how to select the goods that will fall under the discount and how to prepare your ad campaigns for Black Friday.
7 November 2019
In this article, you 'll learn how to install Facebook Pixel and how to use it.
1 November 2019
Google Ads Conversion Actions Now Available at the Campaign Level User-Generated Images in Product Reviews...
28 October 2019
Learn how to make your ads more effective with these Facebook advertising tips. We describe tips for business owners on the best settings to apply on Facebook Ads to succeed.
16 October 2019
eLama experts created a checklist for the Facebook Ads campaign launch. Download it and avoid the most common mistakes!
4 October 2019
Facebook Ads gives its advertisers a great opportunity to target the audience who are likely to behave as your best customers and be interested in your goods or services.
30 September 2019
eMarketer found out which ad format is the most annoying, Google introduces new medical treatment ad restrictions, Facebook announces new features and much more in our monthly digital news digest.
27 September 2019
Open your eyes to all the shortcomings of your advertising campaign. Ad campaign health check will show the quality of your ads and will provide you with solutions on how to resolve all the issues.
6 September 2019
Do you run your ads on Audience Network partner websites and apps? Learn how to exclude underperforming platforms to make sure you get the best results out of your Facebook Ads campaigns.
2 September 2019
Google Assistant instead of Voice Search, account map for Google Ads account and new restrictions from Tweeter. Find more digital marketing news in this digest!
13 August 2019
In this article, you will learn why you as a business owner should pay close attention to advertising on Facebook, what benefits Facebook advertising brings and what tools will help you launch your campaigns quickly.
9 August 2019
In this article, we will tell you about the most important Facebook Ads metrics you should keep an eye at.
1 August 2019
Google added two new search audiences, Facebook fights spammy health ads, Pinterest released a bunch of new video tools. Find more digital marketing news in this digest!
1 July 2019
Google reduced crypto-related websites traffic, Instagram announced new placements for ads, Twitter removed precise location tags. Find more digital marketing news in this digest!
28 June 2019
We bet you've seen that Boost Post button on Facebook at least once. Is it worth it? How much money should you spend? We've answered all these questions in the new article by eLama!
18 June 2019
In this webinar recording, you will learn how to advertise on Facebook and get tips on best practices from our Facebook partner. As a bonus, our eLama PPC expert will share with you how you can manage and optimize your Facebook advertising with eLama tools and services.