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Search results: 20 articles by tag
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Free eBook: How to Put Together a Digital Advertising Mix for SMB Clients
We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.
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How to Prepare Your Black Friday Marketing Strategy
Learn how to select the goods that will fall under the discount and how to prepare your ad campaigns for Black Friday.
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Set Up Automated Rules for Facebook Ads and Google Ads to Avoid Budget Overspending
eLama will take care of your Facebook Ads and Google Ads campaigns, stopping your ads or notifying you via email when the specified conditions are met. This way you can focus on other important things.
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Google Ads Campaign Types
In this article, we cover all Google Ads campaign types: learn more about ad formats, placements and available options.
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The Ultimate Guide to PPC Ads
PPC (pay-per-click) advertising is an invaluable marketing type of internet advertising where advertisers place their ads on some platform and pay this platform only when the ad is clicked.
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eLama Knowledge Base: Google Display Network
Google Ads Display Network campaigns can be a great tool to drive more impressions. We've created a collection of articles about GDN that can boost your brand recognition!
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Google Display Network Targeting Guide
Learn more about targeting options in the Google Display Network. Use our guide and set up an ad in GDN that will yield results.
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Deep Dive Into Google Ads Display Network Campaigns - Webinar Recording (28 August 2019)
Learn more about Google Ads Smart Display Campaigns, Responsive display ads and more in our latest webinar! This practical workshop was run on 28 August 2019.
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Remarketing in Google Ads: the Best Tips and Common Mistakes
Learn how to remarket with Google Ads and reach the right customers with the right message at the right time
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How to Set Up Smart Display Campaigns In Google Ads and How They Work
Learn more about Smart Display Campaigns in this article. Find out what are their limitations and how to set them up.
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How to Get Rid of Irrelevant Traffic in Google Display Network
Irrelevant traffic negatively impacts the performance of ad campaigns. In this article, you'll learn how to get rid of it and increase the effectiveness of advertising with GDN!
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Google Ads Script: How to Exclude Bad Placements from Google Display Network Campaigns
Read this article to learn how to exclude websites from Google Display Network placements. Try to use this Google Ads script to cut the routine.