Analytics

Demo mode is absolutely free for all eLama clients. You won't need to link ad accounts and data sources to eLama; just use test data instead to test drive all of Dashboards' features and opportunities.

UTM parameters as a tracking option are an absolute must for any online business, especially ones that run paid ad campaigns. In this article, we’ll learn what UTM tags are, why they are needed and how you can create them.

10 metrics to strengthen your marketing campaign. Start measuring these metrics on a regular basis to get a full insight into the performance of your marketing investments.

In this article, you will learn how to explore google analytics to start monitoring your website analytics in quick and simple ways that will not only help you audit the loop holes in your in your activities but it will also lead you towards strategy building.

To help you overcome the limitations of analytics systems, we have developed our analytics tools: Dashboards, Statistics, and BI reports. Let's take a closer look at each tool.

In this article, we explain what is a good bounce rate and provide you with 8 proven ways to reduce bounce rate.

In this article, we cover top tips on how to calculate and boost the conversion rate for your business.

Some people have trouble with the evaluation of their advertising campaigns. This article will give you an overview of the most useful metrics you must track to succeed!

We’re excited to announce the launch of our new monitoring solution— eLama Interactive Dashboards! This powerful monitoring solution lets you track all performance issues in a real-time.

We are excited to announce that since now BI Reports are connected with Google Data Studio! So you can upload all your data from advertising and analytical systems collected by BI Reports into Data Studio to create visual and customized reports.

The tool automatically collects statistics from advertising and analytical systems, loads it into the Power BI, and creates data-driven visual reports. In this tutorial, you will learn how to start working with BI reports.

We are happy to announce the release of the BI reports! Learn more about data-driven visual reports from this article.