Ad creation
Search results: 53 articles by tag
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Four Retargeting Strategies for Your Existing Client Base and Website Visitors
We've previously described the best practices and tips to follow when setting up your remarketing campaign. This article will further expand on this topic and cover 4 remarketing strategies for different types of customer databases.
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Google Ads advertisers Going Broad Match in 2021?
When looking back at previous years, changes to match types have been happening at an increasing pace and are likely to continue in this direction. It isn't unlikely that Google wants to phase out keywords entirely and will start to rely on Machine Learning to find relevant queries to appear on.
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Facebook Ads – How to Get Past the Learning Phase
The Facebook Learning phase begins when you launch an ad and lasts until the end of the campaign. Read this article and learn how to minimize the impact of the learning phase, what does the Limited status mean and a few rules to follow so you don't get stuck in the Learning phase.
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Free eBook: How to Put Together a Digital Advertising Mix for SMB Clients
We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.
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Google Smart Campaign vs. Google Search Campaign — How to Create a Smart Campaign for Search, and Is it Worth Using?
Google Smart ads are fundamentally different from Google search ads. Google uses machine learning and automated processes to decide the best options for your campaign, taking care of all the variables for you.
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Webinar Recording: How to Create Highly Effective Search Ads with eLama Platform
In this free webinar, we will walk you through the basics of Google Search ads and create a Google search campaign via eLama, which simplifies search ad creation.
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How to Start Advertising on TikTok: Step by Step Guide
The complete guide on how to start advertising on TikTok: learn how to create a TikTok Ads campaign from scratch
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Google Ads Bidding Strategies for SMBs
In this article, we will take you through the types of bidding for various goals that you set for your Google advertising.
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How to Prepare Your Black Friday Marketing Strategy
Learn how to select the goods that will fall under the discount and how to prepare your ad campaigns for Black Friday.
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A Step-by-Step Guide to Launching the First Facebook Ads Campaign
In this guide we’ll walk you through the process of creating the first Facebook Ads campaign.You will learn useful tips and secret techniques from our PPC experts.
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Google Ads Best Practices for SMB
In this free webinar, we’ll walk you through the basics of Google Ads best practices for SMBs and show how Google Ads and eLama solutions can help grow your business.
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How to Create a Search Ad Campaign in Google Using Excel and Google Ads (Adwords) Editor
Two ways of campaign creation with Google Adwords Editor.