Ad creation

DSA’s are definitely making a comeback in 2021 thanks to improved Machine Learning and Google's understanding of a user's intent.

We've previously described the best practices and tips to follow when setting up your remarketing campaign. This article will further expand on this topic and cover 4 remarketing strategies for different types of customer databases.

When looking back at previous years, changes to match types have been happening at an increasing pace and are likely to continue in this direction. It isn't unlikely that Google wants to phase out keywords entirely and will start to rely on Machine Learning to find relevant queries to appear on.

The Facebook Learning phase begins when you launch an ad and lasts until the end of the campaign. Read this article and learn how to minimize the impact of the learning phase, what does the Limited status mean and a few rules to follow so you don't get stuck in the Learning phase.

We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.

Google Smart ads are fundamentally different from Google search ads. Google uses machine learning and automated processes to decide the best options for your campaign, taking care of all the variables for you.

In this free webinar, we will walk you through the basics of Google Search ads and create a Google search campaign via eLama, which simplifies search ad creation.

The complete guide on how to start advertising on TikTok: learn how to create a TikTok Ads campaign from scratch

In this article, we will take you through the types of bidding for various goals that you set for your Google advertising.

Learn how to select the goods that will fall under the discount and how to prepare your ad campaigns for Black Friday.

In this guide we’ll walk you through the process of creating the first Facebook Ads campaign.You will learn useful tips and secret techniques from our PPC experts.

In this free webinar, we’ll walk you through the basics of Google Ads best practices for SMBs and show how Google Ads and eLama solutions can help grow your business.