Our PPC expert Igor Konovalov covered following topics:


  • Google Ads search campaign types;
  • Step-by-step campaign set up guide;
  • Ad group creation;
  • How to find and manage your keywords and negative keywords;
  • What is a GSP auction;
  • How eLama can help you manage your campaigns;
  • How to create Google Ads search campaigns with Google Ads Editor and Excel.


Speaker: Igor Konovalov, eLama PPC Expert


eLama, PPC Marketing Specialist and Brand Evangelist