Google Analytics is one of the most powerful tools any business person can apply to better understand, what’s working for their business online and where to focus their attention to maximize growth.


In this introduction to Google Analytics, we’ll walk you through the basics of Google Analytics. 


  • The basics of Google Analytics
  • Who your visitors are and where they’re coming from
  • What actions your visitors take on the site, what the results of those actions are
  • How to analyze and find insights to improve business decisions



Sofia Mostovaia, Google, Measurement & Attribution Solutions Consultant, gTech

Igor Konovalov, eLama PPC Expert



eLama, PPC Marketing Specialist and Brand Evangelist