TikTok is one of the most popular video-sharing apps among teenagers. It's used for creating and sharing short dance, comedy and talent videos. TikTok videos are tall and look like Instagram’s stories. In this article, we are going to explain how to start advertising on this platform.

Create TikTok Ads account and top up the balance

We recommend creating the TikTok Ads account through eLama:

  • Special offer for eLama clients – you can set $50 instead of $500 as your minimum campaign budget! 

Under normal circumstances, TikTok would require a minimum budget of $500 at the campaign level. However, if you create a TikTok within eLama, the minimum budget will be only $50.

  • Single payment hub for all ad systems – top up eLama balance and allocate budget between all the systems including TikTok.
  • Experienced Customer Support – Don’t know how to start working with TikTok Ads or having issues with the platform? Contact our Customer Support.


How to create a TikTok Ads account in eLama

How to top up TikTok Ads account created in eLama

Set up a campaign

  1. Create an ad campaign

Log into the TikTok Ads and click on the "Campaign" button at the top of the page. Then, click "Create". 


  1. Choose the Right Objective

Traffic — Send more people to a destination on your website or app.

App Instals — Get more people to install your app.

Conversion — Drive valuable actions on your website.

  1. Set Up a Campaign Name & Budget

By default, the campaign budget is unlimited. You can set a daily or lifetime budget limit for your campaign. This means your ad groups will stop once you've reached your spending limit.

The minimum budget for eLama clients is $50. 


Set up an ad Group

  1. Select Placements

You can choose "Automatic Placement" or select placements manually.If you selected "Automatic Placements" TikTok will optimize your ad delivery across all placements to reach more people and drive more traffic.

If you choose "Select Placement", you can manually choose where your ads appear

  1. Ad Details

Depending on your campaign objective, you can choose from two promotional types, app install and website. Some campaign objectives set this by default.

URL: Enter the URL of the website page with UTM tags — we recommend adding them manually to track the effectiveness of advertising in Google Analytics.

UTM Builder from eLama. Leave your email address to try.

Invalid email address
Invalid email address

by clicking Start monitoring, you consent to the processing of your personal data

Display Name: This will be displayed in your ad as your brand identity.

Profile Image: The profile image will be shown to your audience as part of the ad. The image aspect ratio must be 1:1 and no more than 50 KB.

Category: Select an ad category that accurately describes your promotion. 

Ad Tags: Describe your App/Website with accurate keywords (limit of 20 tags). TikTok's algorithms will use the tags to show your ads to the target audience.

User Comment: If "User Comment" is turned off, your audience will not be able to comment on your ads on TikTok, Vigo and Helo.


  1. Creative Type

Automated Creative Optimization: when this option is turned on, the system will automatically generate combinations from your creative assets (images, videos and ad texts). Thus you get ready ad combinations. 



  1. Targeting

Choose audiences to include or exclude.

Specify your target audience: gender, age, language, interests. You can create a custom audience by uploading IDFA & GAID. You can also create a pixel-based audience or lookalike audience — users who are similar to your clients.


  1. Budget & Schedule

In this section, you need to select the timing and budget for your ad.

You can select either a "Daily Budget"(no less than $20) or a "Lifetime Budget" (no less than $20). 

Select the scheduled duration for your ads.

Dayparting allows you to select certain time periods within the day or week on which to run your ad.

Please note: The time zone for this "Select Specific Time" is based on the time zone set by your account.


  1. Bidding & Optimization

There are two types of optimization goals to choose from: "Conversion" and "Click".

Billing Event depends on the selected goal:

  • "Click" — your ad will be billed as CPC (Cost Per Click)
  • "Conversions" — your bidding method is oCPC (optimization Cost Per Click) and the payment method is CPC. Learn more about TikTok bidding details.

About the Delivery Type option:

There are two different ad delivery strategies — Standard and Accelerate to determine how your ad budget will be spent:

  • Standard — Your ad budget will be spent evenly during the scheduled campaign time.
  • Accelerate — Your ad budget will be spent as quick as possible during the scheduled campaign time. Learn more about Delivery type.

Please note that once your ad group is created, the next settings cannot be changed:

  • Start Date
  • Optimization Goal
  • Conversion Event
  • Smart Optimization

Click "Next" to proceed to the ad creation page.

Set up an ad

  1. Add creative

TikTok Ads supports 2 formats: video and image. Ads format and specifications vary depending on your placement. Learn more about Image Ads Specification and Video Ads SpecificationsPlease note that TikTok currently only supports video ads. Text and image ads are only available in the TopBuzz, BuzzVideo, and NewsRepublic app feeds.

There are three options for uploading your media:

  • Upload media from computer
  • Access your media from previous ads on TikTok 
  • Create a video

You can use TikTok templates to create your ads quickly.



  1. Choose a Cover

You can upload your own photo or choose one from one of the pre-selected images from your video.

  1. Preview Your Creative

Learn more about Ads Preview

  1. Enter Ad Name
  2. Enter Ad Text

The ad text will be shown above your ad. TikTok supports 12-100 English characters. Emojis, "{ }" and "#" cannot appear in the ad text. Punctuation and spaces count as characters.

  1. Add Call-to-Action and submit

Now TikTok Ads offers 7 calls-to-action:

  • Download Now
  • Learn More
  • Shop Now
  • Sign Up
  • Contact Us
  • Apply Now
  • Book Now

Click the "Submit" button to create your ad.

Create TikTok Ads account

Marketing Specialist