This eBook was designed to help agencies select the right marketing channels for their SMB clients. We have outlined the most important factors advertisers should take into account before launching ads and created this guide.
What will you learn from this playbook?
- What Product Features You Need To Take Into Account before launching ads
Are You Promoting “Goods” Or “Services”? Is There A Direct Customer Demand For The Product? Is The Audience For The Product Broad Or Narrow? And other important questions that are pertinent to your success, and we are here to help you answer them.
- How to work with the simplified demand funnel and how to select the right marketing channels for each level
Will you choose Paid Search or Paid Social? Google Ads or Facebook Ads? How will you figure out the right campaign type and target the right audience? This guide answers these questions.
- How to create a compelling digital advertising mix for any product or service
We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.
- Bonus: Case studies
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