A Step-by-Step Guide to Launching the First Facebook Ads Campaign

We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.

Google Smart ads are fundamentally different from Google search ads. Google uses machine learning and automated processes to decide the best options for your campaign, taking care of all the variables for you.

Near the end of November, some advertisers running Local ads have started to notice a peculiar tab in some of their accounts called "Local Competitive Keywords". It seems to be rolled out globally across select accounts running Local Ads.

Many Facebook advertisers are worried that the price for a lead has increased significantly. One of the most common reasons for this is building a singular ad campaign for Facebook and Instagram.

We are happy to announce that now you can set up automated rules for your TikTok ad campaigns!

Demo mode is absolutely free for all eLama clients. You won't need to link ad accounts and data sources to eLama; just use test data instead to test drive all of Dashboards' features and opportunities.

Instagram Stories Ads appear like a common story between your friends’ content and it's a very powerful marketing tool. In this article, we will show two ways to create Instagram Stories Ads.

In this free webinar, we will walk you through the basics of Google Search ads and create a Google search campaign via eLama, which simplifies search ad creation.

UTM parameters as a tracking option are an absolute must for any online business, especially ones that run paid ad campaigns. In this article, we’ll learn what UTM tags are, why they are needed and how you can create them.

In this article, we will show four effective ways to monitor competitors’ active ads on Facebook and Instagram.

The complete guide on how to start advertising on TikTok: learn how to create a TikTok Ads campaign from scratch

eLama became the Facebook marketing partner earlier this year in September. Let’s explore why it matters to you.