1 April 2020
Google introduced Display & Video 360 API and simplified the process of ad appeals, Facebook introduced new “Experiments” feature in Ads Manager. Find more news from the world of digital marketing in this digest!
25 March 2020
We are excited to announce that since now BI Reports are connected with Google Data Studio! So you can upload all your data from advertising and analytical systems collected by BI Reports into Data Studio to create visual and customized reports.
20 March 2020
PPC (pay-per-click) advertising is an invaluable marketing type of internet advertising where advertisers place their ads on some platform and pay this platform only when the ad is clicked.
13 March 2020
In this article, you will learn the basics of social media advertising. We will go through the most popular formats, ad types and find out how much does it cost!
6 March 2020
Our calendar of digital marketing and business events in 2020. Learn about all the biggest digital events in B2B, B2C, e-commerce, marketing, advertising, paid social, paid search, analytics and much more.
2 March 2020
New requirements for a Google Partner Badge, IGTV monetization and direct website links from TikTok! Find more news from the world of digital marketing in this digest!
28 February 2020
Setting up a retargeting campaign is not as complicated as it seems at first glance. In this article, we will discuss how to set up a retargeting campaign on Facebook from scratch.
20 February 2020
Facebook advertising can significantly boost your business' growth, but you need to know the rules of the effective ad creation. In this article, we will tell you how to create an effective Facebook ad and avoid common mistakes!
7 February 2020
In this webinar, Krisztina Gyorffy from Google will talk about Google Local Campaigns - an easy and effective way of connecting online users with offline stores. Enjoy!
3 February 2020
Popular Products and new Collections' features by Google, a new advertising unit on Twitter and much more in our monthly digital news digest!
28 January 2020
The tool automatically collects statistics from advertising and analytical systems, loads it into the Power BI, and creates data-driven visual reports. In this tutorial, you will learn how to start working with BI reports.
28 January 2020
We are happy to announce the release of the BI reports! Learn more about data-driven visual reports from this article.
23 January 2020
Holidays are an awesome opportunity to significantly boost sales. In this webinar, you will be able to ask Odolena Kostova, Product Specialist from Google, how to prepare your Google Ads holiday campaigns!
21 January 2020
In this article, Kosta Naichukov from eLama will explain what is remarketing, why it can be useful and what types of remarketing exist!
17 January 2020
In this webinar, Igor Konovalov from eLama will tell you how to run effective advertising campaigns without an agency or a marketing team.
19 December 2019
Google Ads Display Network campaigns can be a great tool to drive more impressions. We've created a collection of articles about GDN that can boost your brand recognition!
13 December 2019
In today's fast-moving world only those who evolve have chances for success. In this article, you will learn how marketing changes day by day and what are the major trends in this market.
6 December 2019
Holidays are coming! eLama experts prepared a Holiday Marketing Guide in order to help you to boost sales during holidays. Check it out!
3 December 2019
YouTube Masthead on TV screens, adaptive anchor banners by Google, commercial links in TikTok and much more in our monthly digital news digest!
29 November 2019
Learn more about targeting options in the Google Display Network. Use our guide and set up an ad in GDN that will yield results.
22 November 2019
One of the best ways to stay relevant in digital marketing is to keep up-to-date with current digital marketing trends. We discuss what's on 2020's horizon.
15 November 2019
In this webinar, LinkedIn expert AJ Wilcox and eLama Marketing Manager Alex Knizhnikov will tell you about the main differences between Facebook Ads and LinkedIn Ads. Moreover, you will learn what business is the best fit for each platform.
11 November 2019
Learn how to select the goods that will fall under the discount and how to prepare your ad campaigns for Black Friday.
8 November 2019
eLama experts share their experience on how to advertise effectively in the foreign market.
7 November 2019
In this article, you 'll learn how to install Facebook Pixel and how to use it.
1 November 2019
Google Ads Conversion Actions Now Available at the Campaign Level User-Generated Images in Product Reviews...
28 October 2019
Learn how to make your ads more effective with these Facebook advertising tips. We describe tips for business owners on the best settings to apply on Facebook Ads to succeed.
16 October 2019
eLama experts created a checklist for the Facebook Ads campaign launch. Download it and avoid the most common mistakes!
4 October 2019
Facebook Ads gives its advertisers a great opportunity to target the audience who are likely to behave as your best customers and be interested in your goods or services.