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Our blog's primary goal is to educate both professional and novice advertisers by offering them unique and straightforward solutions to the PPC challenges they face. Please review our previously published posts and publishing requirements if you want to write for us.

Managing an account in Google Ads can be a time-consuming job, we don't have to tell you that. But do you also notice that you are often performing the same actions? If your answer is "yes," read this article.

We've previously described the best practices and tips to follow when setting up your remarketing campaign. This article will further expand on this topic and cover 4 remarketing strategies for different types of customer databases.

When looking back at previous years, changes to match types have been happening at an increasing pace and are likely to continue in this direction. It isn't unlikely that Google wants to phase out keywords entirely and will start to rely on Machine Learning to find relevant queries to appear on.

The Facebook Learning phase begins when you launch an ad and lasts until the end of the campaign. Read this article and learn how to minimize the impact of the learning phase, what does the Limited status mean and a few rules to follow so you don't get stuck in the Learning phase.

There are various Google Ads account structures. One of the latest additions to this list is the recently found "Hagakure'' structure. This structure is being advertised often by Googlers as being a future-proof method which utilizes the features of Machine Learning.

We’ve spent quite a lot of time understanding and systematizing the many tools available on advertising platforms (campaign types, targeting types, etc.). This guide will help you explore all options so you can create a compelling digital advertising mix for any product or service.

Google Smart ads are fundamentally different from Google search ads. Google uses machine learning and automated processes to decide the best options for your campaign, taking care of all the variables for you.

Near the end of November, some advertisers running Local ads have started to notice a peculiar tab in some of their accounts called "Local Competitive Keywords". It seems to be rolled out globally across select accounts running Local Ads.

Many Facebook advertisers are worried that the price for a lead has increased significantly. One of the most common reasons for this is building a singular ad campaign for Facebook and Instagram.

We are happy to announce that now you can set up automated rules for your TikTok ad campaigns!

Demo mode is absolutely free for all eLama clients. You won't need to link ad accounts and data sources to eLama; just use test data instead to test drive all of Dashboards' features and opportunities.