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We have written a short guide specifically for those advanced principles of UTM parameters to turn you from being a good marketer to an expert marketer.

DSA’s are definitely making a comeback in 2021 thanks to improved Machine Learning and Google's understanding of a user's intent.

Google continues to automate the work of Google Ads specialists. Auto-Applied recommendations are custom recommendations which can be pushed to the accounts by Google independently, without asking for permission by the account manager.

With online advertising expected to grow in 2021, it’s important to stay on top of the game. Here are some PPC trends 2021 to look out for.

Google claims that by using FLoCs (which is the newly proposed alternative to third-party cookies), they are able to achieve at least 95% of the conversions per dollar spent when compared to cookie-based advertising, which sounds quite unbelievable.

This article will show you how to use TikTok as a marketing tool for your business and which types of ads to select for your goals.

Our blog's primary goal is to educate both professional and novice advertisers by offering them unique and straightforward solutions to the PPC challenges they face. Please review our previously published posts and publishing requirements if you want to write for us.

Managing an account in Google Ads can be a time-consuming job, we don't have to tell you that. But do you also notice that you are often performing the same actions? If your answer is "yes," read this article.

We've previously described the best practices and tips to follow when setting up your remarketing campaign. This article will further expand on this topic and cover 4 remarketing strategies for different types of customer databases.

When looking back at previous years, changes to match types have been happening at an increasing pace and are likely to continue in this direction. It isn't unlikely that Google wants to phase out keywords entirely and will start to rely on Machine Learning to find relevant queries to appear on.

The Facebook Learning phase begins when you launch an ad and lasts until the end of the campaign. Read this article and learn how to minimize the impact of the learning phase, what does the Limited status mean and a few rules to follow so you don't get stuck in the Learning phase.

There are various Google Ads account structures. One of the latest additions to this list is the recently found "Hagakure'' structure. This structure is being advertised often by Googlers as being a future-proof method which utilizes the features of Machine Learning.